iQ font – When driving becomes writing / Full making of from wireless on Vimeo.
Two typographers, Pierre & Damien, and a pro race pilot, Stef van Campenhoudt, collaborated to design a font with a car.
The car movements were tracked using a custom software, designed by interactive artist Zachary Lieberman with openframeworks. The video is already self-descriptive.
You can download the font from toyota web page.
More pictures here in this flickr set
